Campaign Proposal for an Indonesian skincare brand, Skin Game.
Skin Game: A Learning Journey is an education-focused marketing campaign to enhance skincare knowledge, brand awareness, and customer engagement.
Microsite
There will be a microsite to implement the knowledge strategy through a microsite that features educational games and sales promotion.
Quiz Microsite steps:
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Game instruction
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Skin type options (the skincare tips will be customized based on the selected skin type)
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3 Skincare tips (hint for the quiz)
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3 Quiz questions
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Sure-win spin for the participants who answer 3 quizzes correctly
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Complete the form to claim the prize for data collection
The microsite will be accessible all the time as a new asset for Skin Game to educate the audience, while the sales promotion will only be valid during the campaign period.
Instagram Posts
Instagram Posts with Caption
Event
Proposed a 3-day educational pop-up event from 19th to 21st January 2023 at By The Sea @ Pantai Indah Kapuk, a trendy semi-outdoor hangout space among teenagers for local fashion and beauty to offer a fun weekend activity for friends and families.
The event activities include:
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1-hour workshop on skincare 101 and personalized basic skincare
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Skin Talks with skin experts (@careskinmedia) and skin journey sharing with influencers (@syifabyandra, @maharajasp8 and @dheaudrey)
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Skincare quiz for workshop participants and crowd with prizes including free gifts and product discounts
This event aims to enhance brand experience and customer engagement.
Newsletter
Campaign and Social Media Calendar