REGAAP is an advanced diploma business plan organized by Sherina, Cintya, Monica, and Akshara. The business is to create accessories for garments with belt loops that have a waist gap problem.
Promotional Video
Problem & Solution
PROBLEM
It is common knowledge that many people find it a true nightmare to go shopping for pants. Almost everyone has felt the frustration of shopping without a consistent sizing standard.
Since online stores do not offer a reliable sizing method, the never-ending tide of returned garments has rapidly become the industry's biggest financial drain.
Consumers' inability to try on clothes in shops has become even more of an issue with the widespread shutdown of stores during the COVID-19 outbreak.
According to CBC Marketplace, most major denim brands' waist size labels are inaccurate. Experts on sizing have blamed deceptive advertising, or "vanity sizing," for the problem (Matteis et al, 2022). A survey conducted by OnePoll for Trunk Club, a Nordstrom company, stated that 50% of 2000 US Women could not find the perfect pants that fit both waist and hips (Trunk Club, 2017).
SOLUTION
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A multi-functional accessory that helps fasten your waist gap
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A versatile accessory to style yourself fashionably.
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A convenient way to carry your necessities (e.g., key, lip products, AirPods)
Branding
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"Multi-functional Sustainable Accessories"
BRAND POSTER
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Collaterals
Rapid Prototype
