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Proposed a campaign concept, integrated marketing communication strategy, marketing collateral design, and the budget plan for Victoria's Secret as a group project.
Campaign Objective
Concept
Single Brand Message
To promote body inclusivity and encourage women to accept their flaws. To promote self-love. Change people perception of VS brand image and connect with body positivity.
Body Positivity
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Opening up about insecurity and body image
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Accepting the real YOU
Execution
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Campaign Headline: Unveil Your Secret
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When: 1-28 February
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Together with Valentine's Day Celebration
Marketing Collateral Designs
Marketing Strategies and Timeline
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