Introducing ALTERIQUE, a handbag brand developed by Sherina, an undergraduate student from Raffles College of Higher Education, in conjunction with Coventry University.
ALTERIQUE bag is uniquely designed for an on-the-go person and can be transformed to suit any occasion. The bag is crafted using genuine scrap leather made into patchwork design sourced from bag manufacturer production in Indonesia. ALTERIQUE aims to minimize textile waste while offering versatile style and functionality.
Promotional Video
Problem & Solution
PROBLEM
Finding a perfect handbag is a stressful experience as it should be appropriately sized for the items that need to be carried and fit to personal lifestyle (Morley, 2020).
According to NPD, women aged 18-45 own an average of 13 handbags driven by various trends and extensive needs (Thommeret, 2016). Overconsumption is concerning because it has environmental implications and could contribute to textile waste (Faster Capital, 2023).
A mini-bag may be fashionable, but it has limited space and is impractical to carry the necessities. Meanwhile, a big bag carries all the belongings, yet sometimes it is not chic (Mohammad, 2023).
It opens opportunities to create a bag that helps to minimize owning an extensive amount of bags and helps to create a capsule wardrobe. According to Vogue, selecting a versatile grab-and-go bag is the simplest way to transition daytime outfits seamlessly into evening wear (Vogue, 2023).
SOLUTION
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An expandable bag that can fit according to the wearer’s necessities
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A versatile bag for day and night out
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Made from upcycled leather of patchwork
Moodboard
Branding
"Transforming Style Sustainably"
BRAND POSTER
Technical Drawing
Features
Collaterals
Process
Trial and Errors
